Building a trustworthy website begins with safeguarding users’ personal data.
Privacy regulations like GDPR and CCPA aim to assist with this, though they can seem daunting when you’re simply trying to do the right thing.
Many of these regulations require a ‘Do Not Sell My Info’ page on your site, and it’s not always clear where to begin. I’ve faced this challenge myself.
After experimenting with various methods, I discovered a straightforward, beginner-friendly approach that works.
This guide will detail the process I use to create a professional ‘Do Not Sell My Info’ page in WordPress and manage incoming requests, ensuring you protect your visitors’ privacy and comply with international data laws.

⚠️ The term ‘Do Not Sell My Info’ originates from the California Consumer Privacy Act (CCPA).
Adding this page to your site also aids compliance with Europe’s General Data Protection Regulation (GDPR) by providing visitors a way to stop their personal data from being processed, fulfilling the GDPR’s Right to Object requirement.
However, the GDPR does not explicitly require a ‘Do Not Sell My Info’ page in WordPress.
Why You Need a ‘Do Not Sell My Info’ Page
A ‘Do Not Sell My Info’ page offers visitors a clear option to prevent their personal data from being shared or sold to third parties. This is often a legal requirement and a great way to build trust with your audience.
Privacy concerns are more significant than ever, especially when visiting blogs, websites, and online businesses.
In response, many countries have enacted laws like the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).
As a website owner, it’s crucial to adhere to these laws and provide visitors with control over their data. While each regulation varies, most require allowing users to opt out of having their personal information shared or sold to third parties.