How Luna Glamping Creates a High-Value B2B Funnel Using WooCommerce and Google

Luna Glamping specializes in luxury domes and tents for the hospitality sector and occasional personal use. Since 2015, their luxury tents have been the focal points of small retreats and large resorts. Luna Glamping caters to a high-end market, emphasizing product quality, excellent customer service, and a superior experience.

To support their growth, Luna Glamping switched to WooCommerce in early 2024, allowing them to customize their sales process and prepare for scalable marketing. They collaborated with Rowe+Co Design to design and build their new site. They also partnered with Plain:Language and began using Google for WooCommerce to expand their reach through targeted ads.

In partnership with Google, we collaborated with a full team to learn about Luna Glamping’s success.

  • Chose WooCommerce after using a custom site and Shopify
  • Uses a custom checkout process tailored to client needs
  • Most products are made to order with an average order value of $20K USD
  • Maintains a high-ticket B2B funnel with Google campaigns
Luna Glamping luxury dome interior

Luna Glamping’s demand generation and campaign strategies are managed by Plain:Language. The team integrated Google for WooCommerce in mid-2024 and has been learning and experimenting since, achieving strong results.

“We see sales jumps when we get the marketing right,” said Tyson Vinek, founder of Luna Glamping.

They invest in paid search, paid social, Google Shopping, and Google Performance Max campaigns to find ideal customers for their luxury camping structures. These investments have increased brand awareness and driven more high-intent traffic to their website.

Anthony Kowaczyk and Jason Hachkowski, partners at Plain:Language, shared: “With Performance Max, we’ve had great reach, good click-through rates, and a low cost per acquisition. This new traffic drives marketing-qualified leads and fills our top-of-funnel.”

Results with Google for WooCommerce

The team has seen significant potential in their early findings and launched ads across the entire Google ecosystem.

“We launched small and have scaled consistently based on results and our ability to optimize across search and Performance Max,” the Plain:Language team noted. “To date, we’ve brought in high-quality prospects with a high average order value.”

Luna Glamping migrated to WooCommerce in early 2024. After moving from a custom website, they tried Shopify but faced issues with site ownership and ad account complexity.

Plain:Language was pleased Luna Glamping chose WooCommerce: “As a marketing agency, WooCommerce’s open-source nature offers advantages: ease of integration with Google and Meta products.”

Wayne Rowe, founder of Rowe+Co Design, led the design and build of Luna Glamping’s WooCommerce site and continues to manage and evolve the experience.

Regarding the migration, “customization and versatility were key factors, and WooCommerce was the best solution,” Rowe shared. WooCommerce allowed the team to refine custom work, retain custom features, and migrate necessary elements through a custom integration.

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