Essential Video Marketing Statistics for 2025
If there’s one key takeaway from this article, it’s this: You have just 30 seconds to capture your audience’s attention before 33% of viewers click away.
No pressure, right?
At WPBeginner, we understand this challenge firsthand. Creating engaging video tutorials is a major part of our strategy, and we’re always testing new ways to keep viewers engaged.
We constantly analyze the latest video marketing data to determine what works and what doesn’t.
Whether you’re just getting started with video content or looking to refine your strategy, these statistics will help you create more effective videos in 2025.
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Key Video Marketing Insights You Need to Know
We’ve gathered the most impactful video marketing statistics from multiple sources to help shape your strategy.
Jump to the section that interests you:
– General Video Marketing Trends
– Video Marketing ROI & Effectiveness
– Business Video Strategy
– Best Practices for Video Marketing
– YouTube Video Trends
– TikTok Video Insights
– Instagram Video Performance
– LinkedIn Video Engagement
– Video Advertising Trends
– User-Generated Video Content
– AI in Video Marketing
Let’s dive in and explore what these numbers mean for your business.
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General Video Marketing Trends
1. Online video accounts for 82.5% of all internet traffic.
When you browse the web, watch TikToks, or follow a YouTube tutorial, you’re part of the overwhelming majority of internet users consuming video content.
This growth in video consumption is driven by:
– The rise of video-first social media platforms.
– Increased access to high-speed internet.
– The shift to remote work and video conferencing.
– A growing preference for video across all demographics.
If your marketing strategy doesn’t include video, you’re missing a significant opportunity.
At WPBeginner, we started small by converting our most popular written tutorials into video format. This helped us reach an entirely new audience that prefers video learning.
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2. People spend 3 hours and 50 minutes watching digital video daily, while traditional TV viewing has dropped to 2 hours and 55 minutes.
This shift highlights the growing preference for digital video over traditional television. Businesses now have more opportunities to reach audiences through online video content.
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More General Video Marketing Stats
– 92% of internet users watch online videos monthly.
– Music videos are the most popular content type, attracting 48.8% of global viewers.
– 35.2% of viewers watch comedy videos, while 28.4% engage with live streams.
– 25.9% of viewers watch product reviews, and 25.6% prefer tutorial videos.
– 38% of businesses use video marketing primarily for lead generation and sales.
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Video Marketing ROI & Effectiveness
3. 89% of consumers have purchased a product after watching a video about it.
Video content can be more persuasive than text alone. To maximize conversions, create videos that:
– Demonstrate real-life use cases.
– Highlight the problems your product solves.
– Feature customer testimonials.
– Provide detailed product specifications.
– Address common customer questions.
Adding product videos to your online store can also boost conversions by helping shoppers make informed decisions.
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4. 66% of marketers measure success through engagement (likes and shares), while 62% focus on views, and 49% track leads and clicks.
Your key performance metrics depend on your goals:
– Brand awareness? Focus on views and engagement.
– Sales and conversions? Track leads and clicks.
Using tools like MonsterInsights, we track which videos drive the most traffic to our website. This helps us refine our video marketing strategy for better results.
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More Video ROI Insights
– 93% of marketers say video marketing delivers a strong ROI.
– 81% of consumers have downloaded an app after watching a video.
– Short-form videos generate the highest ROI (21%).
– Videos under 1 minute have the highest engagement rate (50%).
– Live-streamed videos generate a 16% ROI.
– Including “video” in email subject lines increases open rates by 6%.
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Business Video Strategy
5. 62% of businesses rely on employees to create videos, while 46% have dedicated video teams.
You don’t need a professional studio to start making videos. Many successful brands create content using just smartphones. Employee-generated videos often feel more authentic and help build trust.
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6. Top lead generation tactics for video marketing include:
– 49% add landing page links in video descriptions.
– 48% embed videos on their websites.
– 42%
