Fragrance Revival, part of Brilliant Enterprises, focuses on recreating discontinued fragrances and developing new personalized scents. After rebranding from Scent Matchers in 2019, they transitioned to an online-only model, offering custom scents to a growing clientele.
Utilizing WooCommerce for ecommerce and ShipStation for shipping, Fragrance Revival streamlined operations, achieving a 23% revenue increase by July 2025.
Angela Kucharczyk, General Manager, highlights the impact of these tools on their success:
- Achieved 23% revenue growth in 2025, reducing refund rates from 22% to 15%.
- Adopted WooCommerce in 2019 for flexible ecommerce solutions.
- Implemented ShipStation in 2020, automating shipping and enhancing customer communication.
- Custom orders are fulfilled within a seven to ten day window, with an average order value of $120 USD.
WooCommerce supports their personalized business model, allowing seamless online experiences and integration with tools like ShipStation. ShipStation automates shipping, reducing fulfillment times and handling peak seasons efficiently.
WooCommerce and ShipStation integration ensures seamless order syncing, maintaining a seven to ten day fulfillment window while scaling order volume.
Results with ShipStation and WooCommerce include:
- Improved customer satisfaction: Refund rates dropped to 15% in 2025.
- Business growth: 23% overall growth in 2025 due to streamlined operations.
- Increased efficiency: Automated shipping reduced bottlenecks.
- Peak season scalability: Managed increased order volumes during holidays without delays.
ShipStation’s Automated Rate Shopper helps control shipping costs while maintaining profitability.
Fragrance Revival transitioned to WooCommerce for custom order handling and integration with shipping and marketing tools. WooCommerce’s open-source nature and plugins support their needs, including a robust product customization system.
ShipStation for WooCommerce was crucial in their decision. Angela states, “ShipStation pulls in every order from WooCommerce, saving hours of manual work and reducing errors.”
The integration supports their customer-centric approach with automated notifications for transparency. Plugins like Advanced Product Options enhance operations, allowing scent upgrades and efficient production list management.
Fragrance Revival’s customer satisfaction commitment is evident in their return policy for scent tweaks, fostering loyalty with 20–30% returning customers. This policy, along with streamlined processes, reduced refund rates from 22% to 15% in 2025.
Fragrance Revival plans to expand their in-house fragrance line and enhance their WooCommerce site with new features like a subscription model for recurring orders. They aim to leverage ShipStation’s analytics for cost optimization and branded tracking pages for an elevated customer experience.
Angela advises, “Invest in tools that work together seamlessly. WooCommerce and ShipStation have allowed us to focus on our craft while scaling efficiently.”
For businesses looking to scale like Fragrance Revival, ShipStation for WooCommerce offers a scalable solution to consolidate shipments, automate workflows, and find the best carrier rates. Try it free for 30 days.
