Do Amore is a jewelry brand that focuses on sustainability, creating engagement and wedding rings that contribute positively to the world. Each ring is crafted using recycled metals and ethically sourced stones, and every purchase funds a water well and community support for clean water.
With a dedicated team of nine, Do Amore has impacted 14 countries, constructed 76 wells, and provided 21,218 people with clean water. Their rings have the highest social impact per product sold globally.
We interviewed founder and CEO Krish Himmatramka to discuss Do Amore’s achievements and impact facilitated by WooCommerce and Affirm.
- Do Amore’s revenue from Affirm loans grew 177% year over year.
- Purchases via Affirm have a 7.1% higher average order value than the site-wide average.
- Affirm transaction volume increased 115% year over year.
To offer top engagement rings, Do Amore needed an excellent website but lacked a developer budget. They chose WooCommerce for its template-based, customizable platform, essential for their unique business model. Trust-building elements like site speed were crucial due to high order values.
“The customization possibilities with WooCommerce have been crucial for us. We’ve been able to build exactly what we need for our unique business model, which wouldn’t be possible with more locked-down platforms.” — Krish Himmatramka, founder and CEO of Do Amore
WooCommerce’s scalability supported Do Amore’s growth and investment in their passions.
“Do Amore is one of the fastest growing engagement ring brands globally, offering incredible pricing, ethical sourcing, and excellent customer service. Keeping costs in check is crucial, and Woo allows us to do that.” — Krish Himmatramka, founder and CEO of Do Amore
Krish credits WooCommerce’s ease of use as a key to their success, enabling them to offer the best to consumers. Do Amore introduced lab-grown diamond rings that are accessible and luxurious.
Recently, Do Amore added old mine cut lab-grown diamonds to their site within two days of Taylor Swift and Travis Kelce’s proposal, responding to increased demand. “We had planned this project for months later, but the proposal accelerated it. No other platform could have enabled this in two days.”
While attracting customers was easy, Do Amore lacked flexible payment options, losing over 10% of potential buyers at checkout.
By integrating Affirm into their WooCommerce stack, they quickly resolved this without technical downtime, offering 0% APR and interest-bearing payment options, capturing more customers at higher order values.
In 2025, Affirm users had an average order value nearly $200 USD higher than non-users. Customers quickly embraced Affirm, allowing Do Amore to recover sales previously lost to competitors.
Looking forward, Krish aims to scale Do Amore further: “We are the best place to buy an engagement ring globally. Our rings are ethically crafted, make a massive social impact, and deliver incredible value to each customer.”
Interested in flexible payment options? Download the Affirm extension for WooCommerce to start.
*Note: Affirm APR offerings are subject to eligibility. See lending terms at affirm.com/disclosures.
Vanessa Petersen is a tech writer who enjoys triathlons, hobbies, and exploring new places. She lives with two cats, maintains succulents, and has a full TBR shelf.
